Free delivery Australia wide from $200
Free delivery Australia wide from $200
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Natalia Rudman CEO Designed for Fitness Australia

Hello, My name is Natalia.

I started my career at the tender age of 4 years old training with the Gymnastic School in Russia. At the age of 17 years old I joined a Circus group which lead me to perform on many stages around the world.

Settled in Western Australia I now teach Arial Hoop, and Contortion at the CirQuest Circus School in Perth.

I love sport and fashion, and I know from my experience how important it is to have comfortable clothing when you are active. From the first moment that I tried the Design for Fitness (DF) products I fell in love with them. DF provide sportswear which combines unique designs with high quality fabrics that feel almost feel like you’re wearing a ‘second skin’.

I have not been able to find any products available in Australian shops that have the same quality and unique designs. This inspired me to take my interest and passion for this amazing product to another level, and open my own DF Store for the Australian and New Zealand market.

DF uses exclusively certified Italian fabrics, created specifically for sportswear using the most advanced technologies. When applying the print, only injection printing is used ensuring our products do not lose their original appearance, colour or clarity of design. 

DFstore Australia is official distributor of Designed for Fitness world known activewear. 


Introducing FIT BIRD the latest in designer women’s lounge wear!

Designed in Australia with a European influence, manufactured locally and sourced from quality materials right here in Perth WA, even down to the printing of the elegant logo which is the work of a local artist.

FIT BIRD was born during the COVID-19 lockdown. A versatile line of loungewear that represents the Australian relaxed lifestyle. Limited pieces, unique colours and super comfortable, the handmade pieces are made from premium natural fabrics that can be worn by women of all age groups.

FIT BIRD is designed for easy living any time of the day and night!